FIFA Women’s World Cup 2015 Look of the Games

Using FIFA’s original graphic files, working collaboratively with Jackie Boucher and Tanya Labuick, for a project with LaBuick & Co. we created a design strategy to apply to each of Canada’s 6 venues, inside and out: Vancouver, Edmonton, Winnipeg, Ottawa, Montreal, and Moncton. We art directed and strategically implemented the Look Programme for the largest women’s sporting event in the world.

© 2018 Esteban Creative