Sport Collection

FIFA Women’s World Cup

Using FIFA’s original graphic files, working collaboratively with Jackie Boucher and Tanya Labuick, for a project with LaBuick & Co. we created a design strategy to apply to each of Canada’s 6 venues, inside and out: Vancouver, Edmonton, Winnipeg, Ottawa, Montreal, and Moncton. We art directed and strategically implemented the Look Programme for the largest women’s sporting event in the world.

Commonwealth Stadium Rebrand

Also working with LaBuick & Co. we designed a full rebrand for the Commonwealth Stadium in Edmonton. While the stadium is quite old, the classic modernist architecutre provided an excellent canvas onto which a fresh identity could be applied. We created a full Brand book, that outlined how to apply all our direction to the venue from lighting features, paint applications, dimentional materials, and wayfinding.