LifeBooster makes injury-prevention technology through sensors and wearables. When I started working with them, they had the beginnings of a visual brand system: a logo and colour palette, but not much more as far as a defined visual identity system. While working with them on a variety of projects from marketing collateral pieces such as brochures and social media content to tradeshow booth displays and technical guides, I’ve developed a more robust and comprehensive visual identity for them featuring photos treatments and graphic illustrations. 

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