Commonwealth Stadium Rebrand

Working collaboratively with Jackie Boucher and Tanya LaBuick as a project for LaBuick & Co. we created a book to act as a guideline to rebrand Edmonton’s football stadium. Anchored by the big-picture concept of “bringing the outside in” the book presented a strategic design concept, complete with comprehensive mock-ups and guidelines of how to implement a fresh new look for the stadium. 

© 2018 Esteban Creative